B2B And B2C Web Design & Devlopment
Throughout your day all most all of the websites you will visit will be either a Business to Business (B2B) or a Business to Consumer (B2C) website. The basic difference between the two is the consumer base, where B2B consumers are companies and B2C consumers are individuals. This is very important when it comes to building a website for any business.
Visitors to a B2C website are commonly individuals who use the product. They are the ones who decide whether or not to use your product and can become a loyal follower of your brand. This is one of the reasons why it is important to incorporate your social media links into you website. This will help in leading that individual to the social interaction of your brand, thus opening up another connection for that individual with your brand. The way the copy on your website reads should also be targeted to individuals, in order to give a personal and direct connection.
Visitors to a B2B website are usually a company looking for a specific and specialized service or product provided by your business in order to fulfill a need for their own business. B2B websites tend to provide information on a more detailed scale, so that the consumer gets a clear picture of that service or product and can make a concise decision. A key factor in building a B2B website is displaying this detailed information in an easy, eye-catching, and organized manner. Your sales and contact information should also be prevalent, as often times companies want to speak to a live person.
Although there are differences between the two, good content is the prerequisite for the success of both B2B and B2C websites. Having a great design, easy to navigate, and informative site is the basis of a good business website.